Zuchex Cairo set to open up exciting new trade channels between Turkey and Africa

Zuchex Housewares and Kitchenware Fair Istanbul, the leading trade housewares buying exhibition in Eurasia, will open its first event in Cairo at the Cairo International Convention Centre (CICC) in 2021.

Set across 3 halls, covering a total area of 3,400 sqm the inaugural edition of Zuchex Cairo will put over 150 exhibitors from Egypt, Africa, Turkey and Asia in front of over 5,000 professional buyers. It will offer exhibitors a unique opportunity to dip their toe into the Egyptian market cost effectively, with the support of an experienced local partner.

The event is the first of its kind in the region targeted at such a specific buying audience, launched by Tarsus Turkey in partnership with experienced local organisers EGYTEC. The team has over 30 years of experience in launching events that continually attract a strong audience of international buyers.

Tarsus Turkey and EGYTEC will work as local partners, putting exhibitors in touch with potential agents and representatives with excellent knowledge of the local market.

Zuchex Housewares and Kitchenwares Fair Cairo 2021 will not only provide the ideal sourcing destination for trade housewares buyers domestically and in the greater region, but also support the growing needs of housewares industry in Egypt.

Egypt currently has the fastest economic growth of all African countries, and a population of 92.28 million. It’s strategic geographical, political and cultural position within the region as well as a large working-age consumer population are seeing the demand for consumer housewares products grow and the industry flourish. External trade makes up 30% of Egypts GDP and manufactured consumer goods constitute 17% of its imports.

Egypt and Africa already show great demand for Turkish designed products, and this event will give local buyers access to a diverse new product range allowing them to source the latest products cost effectively, before their competitors do.

Zuchex Cairo will provide a one-stop-shop for Egyptian trade housewares buyers, bringing together the world’s most popular brands under one roof, on their doorstep. The event is set to become the ideal solution for busy industry players who need to catch up with the latest global housewares trends, discover exciting new products to tempt their customers and network with existing suppliers.

 "Zuchex Cairo will deliver the hottest new product launches directly to trade buyers, it’s the perfect opportunity to meet up with more than 150 suppliers offering a wide variety of housewares products. We are incredibly excited to be bringing the Zuchex global series of Housewares events to a market as exciting as Egypt. " Ebru Causey, Event Director for Zuchex commented.

Delivering the global housewares industry to Cairo

Zuchex Cairo 2021 is part of the highly successful Zuchex Ideal Homex exhibition series, that has been running annually in Istanbul, Turkey for 30 years. With 12 product categories, Zuchex will be supported by more than 150 exhibitors carrying well-known brands and showcasing the very latest product innovations.

Buyers will be able to source from a huge variety of new products including Glass, Porcelain and Ceramics, Metal Kitchenware, Plastic Homewares and Garden Accessories, Decorative Home and Kitchenware and Electrical Home appliances.

Making business connections that will last a lifetime

Set to be tempted not just by the wide range of products on offer, visiting trade buyers will also have the opportunity to meet manufacturers in person, ask questions, build relationships and make informed decisions based on their business and sourcing needs.

Zuchex Cairo will bring the global housewares industry together under one roof to showcase their latest product ranges. For the first time in Egypt buyers will be able to view thousands of the very latest housewares products in one place, providing an excellent business platform for housewares buyers. "By gathering the international housewares industry together Zuchex Cairo will open unlimited trade opportunities for the major players of the Egyptian housewares industry, bringing business directly to them" commented Ashraf Fahmy executive Vice President of EGYTEC.

Zuchex Cairo would not take place without the support of the Egyptian and Turkish government, its partners - Tarsus Turkey and EGYTEC, and the inspiration and support of the SMEs from Turkey looking to spread their wings in overseas markets. This partnership will not just increase Zuchex’s international representation but also smooth the way for Turkish suppliers to enter the Egyptian market. For more information please visit www.zuchexcairo.com.